From 23 to 25 November we were at the 100% Hotel Show. Booth A27, one panel and one question on repeat: what is your hotel really selling?
We turned our booth into the Distribution + Revenue Lab. 30 minutes, one hotel, no pitch. Channel mix, direct bookings, visibility, pricing, content and what is actually left after commission. Every owner walked away with two or three things they do well and two or three to fix first.
Different hotels, different answers. Same starting point. Numbers are not everything, but sometimes they are.
On the conference stage we joined Vangelis Pritsiolas of Athens Capital Hotel & Suites, MGallery Collection, and moderator Nikos Morantis of Destsetters, to talk about the move from Room ADR to Hotel Experience Rate.
Our take, in short:
ADR leaves out food, beverage and services. So, everything the guest remembers.
Guests don't buy 25 square metres. They buy 36 hours.
A high price without an explanation is just expensive.
Your competition isn't the hotel next door. It's the one in the next tab.
We closed with ERGON House Athens. When it started selling above five-star hotels, the owners didn't worry about the price. They raised the experience to match it.
Thanks to everyone who booked a Lab slot, stopped by A27 or caught the panel. See you at the next one.
Curious what your hotel could do? Let's talk.
