When ChatGPT starts taking bookings
OpenAI has just revealed that major travel players such as Expedia, Booking.com, and soon TripAdvisor will be directly integrated into ChatGPT. Get ready for a revolutionary way to plan your trips! Soon, travelers will have the ability to seamlessly organize and book their entire journeys right within a chat, leaving behind the hassle of traditional websites and apps. This goes beyond just a tech update. It's a transformation in the way individuals will find and reserve accommodations. The booking experience is evolving from mere clicks to engaging conversations.
This presents hotels with a unique blend of opportunity and challenge. The AI models driving these innovative experiences will depend on real-time data and top-notch content—which means your visibility hinges on the quality of your property's representation across online platforms.
Discover essential actions that properties can implement today:
✓ Ensure OTA content remains up-to-date. Consistently refresh your photos, descriptions, and amenities. ChatGPT’s integrations will directly access the data already available on OTA and partner platforms.
✓ Check your rates and availability. Booking tools powered by AI will focus on delivering precision. Any mismatch among your PMS, channel manager, and OTAs can lead to lost visibility and missed booking opportunities.
✓ Ensure that your distribution setup is reliable and properly connected. Sleek APIs and integrations will become increasingly crucial in a dynamic, AI-driven landscape.
✓ Stay curious regarding AI touchpoints. Understand how guests might find you beyond traditional search or metasearch. The next “channel” may not even feature a website.
✓ Make sure your brand remains human. AI might make booking easier, but your story, design, and guest experience are still what guests will remember. That's still what makes you better than the rest.
At Outlier Hospitality, we help properties remain ahead of these changes by using smart technology and building a strong brand presence. The AI age isn't coming; it's already here.
